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When you trigger or launch your SMS marketing campaign via TheSMSBuddy or send a single or group SMS, it is very easy to take for granted that your text messages are delivered on time. But there can be numerous reasons why a message sent successfully is not a message delivered. This article will give you an idea as to why your SMS is not delivered to the end-users and also gets to know the reason for non delivery of SMS's.
Continue Reading10DLC is an abbreviation for a 10-digit long code phone number. It refers to a standard phone number, like 423-218-0111. Your business landline or internet (VOIP) phone number is considered a 10DLC.
Continue ReadingTelecom Regulatory Authority of India (TRAI) has announced new Telecom Commercial Communications Customer Preference Regulations (TCCCPR) on July 19 2018 which was updated again on Dec 21 2018, to combat unsolicited commercial communication and maintain the transparent system in the Indian telecom industry. This will help further secure subscriber privacy and mitigate fraudulent activities and control Unsolicited Commercial Communication (UCC).
Continue ReadingTRAI (Telecom Regulatory Authority of India) under the TCCCPR 2018 guidelines has mandated all businesses/individuals that want to send SMS in India, to register their business, headers (sender IDs), content templates, and consent templates on any of the DLT platforms.
Continue ReadingIn simple words, when someone sends you an SMS, that means he/she pushing SMS to your phone. When you are requesting for some SMS from a sender and you received the same, then you are pulling SMS from the sender to your phone.
Continue ReadingBy default, the SMS is supposed to be called as Short Messaging Service and the character count to be limited to 160 characters for a normal/standard message and 70 characters for a Unicode/vernacular message.
Continue ReadingThe first 3 characters of each SMS delivered/terminated in India shall act as an identifier. The first character denotes the TSP (Telecom Service Provider) and the second character denotes the LSA (License Service Area) followed by a “-“ (hyphen). The sender id length in India shall be six (6) characters and shall be assigned to the Principal Entity.
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